- August 14th, 2012
- Robert Zak
At a time when absolutely nothing seems to be going in HTC‘s favour, it seems like a bold statement from the company that they aim to become China’s second-biggest smartphone manufacturer by 2015. On the other hand, in their current position, they have nothing to lose in making such a declaration.
HTC has hitherto placed most of its focus on pushing its devices in Europe and America. While it held a substantial 10% share of the market back in late 2011, it has since plummeted to around 2%, leading the Taiwanese phone giant to rethink its strategy.
China is a potentially lucrative market for the big smartphone makers, as it’s home to the world’s largest mobile network, China Mobile, which currently has 60 million customers.
While China remains a relatively open playing field, Samsung and Apple have stepped up their marketing in the country in recent years. Furthermore, the country’s domestic manufacturers, ZTE and Huawei have also begun expanding their phone ranges to lure in a wider cross-section of customers.
It’s not all doom and gloom for HTC. Recently leaked benchmarks suggest that they have a powerful new phone in store that blows all current handsets out of the water. However, without the marketing clout of Samsung or Apple, they’ve got their work cut out in clawing their way back into the big league.
[Source: Know Your Mobile]