- July 9th, 2012
- Robert Zak
China is one of the fastest-growing economies in the world, and one of the consumer markets that’s most indicative of this progress is mobile phones. For some time now, China has been the world’s leading country when it comes to both feature phone and smartphone use. Within that, however, another landmark has been reached.
According to a report from Sina Tech, smartphones have accounted for 56.9% of all mobile phone shipments in China, meaning that they’ve now overtaken feature phones as the country’s main means of handheld communication.
This marks a significant shift in focus from the mobile retail industry. While the majority of phones in China are still feature phones, the change in shipment figures suggests that consumers are increasingly gearing towards smartphones.
The shift is largely being spearheaded by Google’s Android platform, which accounts for 55% of China’s smartphones. With the sheer variety that Android offers in handsets – from sub-$100 budget phones to high-end beasts, customers on all kinds of budget can indulge in the joys of smartphones.
China itself also manufactures plenty of budget smartphones, with the likes of Baidu and Alibaba also being seen as central to the increasing uptake in smartphones. Analysts are predicting that China will continue to quickly grow as a smartphone superpower.