- March 15th, 2012
- Carly Page
High prices and slow speeds are hindering the use of mobile web in Kenya, research has shown, which in turn is reducing the growth of e-commerce.
Research firm TNS-RMS surveyed 5,000 Kenyan mobile users, and found that 70 percent prefer to use the web on their mobiles, but were put-off by the speeds and high cost.
“This is slowing down the use of the mobile phones as a business platform where businesses can promote their products and carryout online transactions,” said Mr Eric Reingewertz the chief executive of TNS-RMS. “Companies designing their digital strategies need to know that young people use mobile internet more compared to adults.”
The survey also revealed, Business Daily Africa reports, that more than 50 percent of internet users in Kenya visited Facebook compared to other internet sites, and that users who accessed Facebook were likely to research brands and ultimately make purchases through the social network.