- March 23rd, 2012
- Carly Page
Apple’s iPhone overtook BlackBerry sales in Canada for the first time in 2011, it has been revealed, painting an even-bleaker picture of Research In Motion’s future.
In terms of stats, RIM manage to shift 2.08 million BlackBerry handsets on its Canadian home turf last year. However, Apple reportedly sold 2.85 million iPhones throughout the year, besting RIM by half a million. These figures show that the BlackBerry-makers saw is a 23 percent slump in its home town of Canada, compared its marketshare to 2010.
“For RIM, in its home market, to lose that No. 1 position to iPhone is strategically important,” says Toronto-based fund manager Paul Taylor. “It does identify, even with a home-country bias, how consumers are responding to the greater functionality of the iPhone.”
“The challenge for Mr. Heins [CEO Thorsten Heins] is to take that iconic brand and products that are reasonably competitive and ensure that they do get appropriate attention from the average consumer,” Taylor added.
“That’s the challenge: to reverse the negative sentiment that has developed.”