Emblaze Mobile Unveil New ELSE Handset
Emblaze Mobile -who are a new Israeli handset manufacturer- have unveiled plans for a handset they claim goes further than any smartphone currently on the market. Usually when a manufacturer launch a new handset they try to sell the advantages of having a phone like theirs and Emblaze have come up with a tagline “Prepare for something Else.” and that really is what you should do.
Unveiled yesterday in London the new device will be ready for the marketplace sometime in Q1 of 2010. The First Else handset will have a brand new operating system (Else Intuition) which has been jointly developed by Access and Emblaze and is a modified enhanced version of the Access Linux platform.
Not only is the operating system new, but the whole concept of this phone is new claim Emblaze. The ELSE smartphone has been designed not to be just specifically a smartphone (like the iPhone or the Blackberry who are first and foremost a phone with added features) the new ELSE has bee designed to be application focused -with the phone just another application the device offers -making it a total mobile device. Users can interact with the feature’s built into the phone just like they can with the stand alone devices, so a GPS for instance is able to be used in the exact same way a stand alone GPS or camera would be used, with all the expected functions and features. The device has also been designed to be navigated by just using the thumb for one handed operation.
Amir Kupervas. CEO of Emblaze explained, “Phones are first and foremost phones. Everything else is secondary, so other devices are a jack-of-all-trades and master of none. They keep getting smarter, but that just makes them harder to use,” he said. “We are not a phone. When you’re using an application, the entire device becomes that application, so it delivers the same experience as best-of-breed dedicated devices. If you play music, you get the experience comparable to an iPod. For email you get the experience of a BlackBerry, and for navigation the experience of TomTom,” he added.
If the specs are anything to go by then this appears to be quite an impressive phone. The handset has a 3.5-inch LCD touch-screen, Wi-Fi, A-GPS, Bluetooth 2 +EDR and a 5 megapixel camera. The phone also has an audio call log (to playback any recent calls) a conference call generator (To set up multiple user calls) and a noise cancellation facility to cut out any background noise, and that’s only some of the many features the handset has.
No price has been disclosed as yet, but further announcements about the handset are expected in January where we hope a definitive release date will be revealed.
